Random bits and pieces of perceived marketing- and brand building wisdom, collected over a number of years in CPG and tech industries, Europe and America, operational and strategic roles. Mostly fun. Ask me anything.
All tagged mental availability
Talk about ‘a new normal’ is cheap. Nobody has a recipe, yet, for how marketing needs to change because of COVID-19. In order to identify what needs to change in marketing, we must understand what doesn’t…
If you think T-Mobile is differentiated from AT&T, Airstream is differentiated from Winnebago, Apple from Dell, Volvo from Lexus, or Progressive from State Farm, think again. Yes, T-Mobile is pink, Airstream is vintage, Apple sleek…
Anyone who ever stood in a physical checkout line and made an impulse purchase, because something was right under their nose, will understand that there is no customer journey. Not even in the 1970’s would consumers go…
