Random bits and pieces of perceived marketing- and brand building wisdom, collected over a number of years in CPG and tech industries, Europe and America, operational and strategic roles. Mostly fun. Ask me anything.
All in 5 minute positions
Many executives are quick to claim their organizations are customer-centric, but often fail to demonstrate how it translates into business practice. These three steps (and three skills) can help them walk the talk.
COVID-19 is rapidly accelerating behavioral shift and cultural trends. This is the moment for CMOs to make sure their organizations are keeping up with time. If they observe the following outdated ideas, it’s time to modernize.
Talk about ‘a new normal’ is cheap. Nobody has a recipe, yet, for how marketing needs to change because of COVID-19. In order to identify what needs to change in marketing, we must understand what doesn’t…
Behavioral consumer data is hugely valuable for brands. It enables them to see what their customers are doing, and helps improve the brand’s experience. But behavioral data is inadequate, because an observation is not an insight…
