Random bits and pieces of perceived marketing- and brand building wisdom, collected over a number of years in CPG and tech industries, Europe and America, operational and strategic roles. Mostly fun. Ask me anything.

Aug 25

Aug 25 People are fickle

Nic Brandenberger

1 minute suspicions

This isn’t exactly new news. But in context of both increasing inter-changeability and increasing complexity of products and services, it becomes a significant variable for brand experiences…

Aug 25

Aug 25 No brand’s Land

Nic Brandenberger

1 minute suspicions

Many brand managers will gladly spend a considerable amount of time (and money) working to claim a certain customer target group or segment as “their” customers. And, ironically, many of that brand’s competitors…

Aug 25

Aug 25 Why you are a brand manager, too.

Nic Brandenberger

1 minute suspicions

Contrary to popular belief, brand is not a marketing discipline. “Walking in customers’ shoes” makes this a little more obvious: Imagine a customer service agent completely failing to resolve a simple issue for a customer…