I haven’t bought a different brand of Milk in two years, and I bet the brand manager thinks I’m an ‘Uber Loyal’.
In reality, I just think it’s a good product, and I can’t be bothered to invest time trying to find a different brand. Also, I don’t know what brand it is in the first place, and I bet I couldn’t accurately describe the packaging either, despite holding it in my hands every day. But it’s on the “shop past items” list in my grocery store app, so that’s why I buy it every week.
I used to think I was a loyal Apple user, too. But that’s probably never been the case. My dad had an Apple computer when I was a kid. He let me play games on it, and I’ve gotten used to it’s graphical interface, as well as some of the distinctive brand assets (rainbow colors, apple logo, start-up chime and -disk smiley face…).
I am now “loyal” to Apple’s ecosystem of products and services, because my stomach sinks to my groin at the thought of having to migrate music, photos, messages, email etc. and learn an entirely new OS from scratch.
I feel more like an accidental hostage of Apple’s world of products and services, suffering from a light case of the Stockholm syndrome.
