Content is good, too, but context is what really matters, when trying to get a consumer to act favorably for your bottom line. Anyone feel like a Phaal Curry on a humid, 98F summer night out in New York? Anyone think Starbucks…
Random bits and pieces of perceived marketing- and brand building wisdom, collected over a number of years in CPG and tech industries, Europe and America, operational and strategic roles. Mostly fun. Ask me anything.
