If you think T-Mobile is differentiated from AT&T, Airstream is differentiated from Winnebago, Apple from Dell, Volvo from Lexus, or Progressive from State Farm, think again. Yes, T-Mobile is pink, Airstream is vintage, Apple sleek…
Random bits and pieces of perceived marketing- and brand building wisdom, collected over a number of years in CPG and tech industries, Europe and America, operational and strategic roles. Mostly fun. Ask me anything.