This will be an even more acceptable thought, after we’ve agreed that even ‘small data’ can be a d***. Let’s look at a classic RFM (recency, frequency, monetary) segmentation. Any brand with a sizeable customer base…
Random bits and pieces of perceived marketing- and brand building wisdom, collected over a number of years in CPG and tech industries, Europe and America, operational and strategic roles. Mostly fun. Ask me anything.